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Helping Bookkeepers Create Client-Generating Content
Check out the articles below for tips and strategies on
content marketing // converting through content // and more!

5 Tips to Write A Killer Email Subject Line

If you want people to actually read your carefully-crafted emails, the best thing you can do is write a killer subject line.

Here's why:

According to Copyblogger, 8 out of 10 people will read your headline ... but only 2 out of 10 will read the rest of what you wrote.

How An Easy 3-Email Sequence Made Me $1,470

Sounds pretty impressive, right?

Like I just laid back in my hammock on the beach, clicked a button, and sipped my pina colada as I watched the money roll in, right? 🍹

(Let me give you a hint: It TOTALLY wasn't like that AT ALL 🤣 )

December 22, 2021

How to Build an Email List

So we've already talked about how amazing the ROI is for email marketing - but it feels like something's missing, right?

Sure, getting $40 back on every $1 I spend sounds great, you're probably thinking. But marketing emails don't mean squat if I don't have people to send it to - ! ...

October 27, 2021

11 Pro Tips to Boost Your Email Newsletter ROI

"On average, email marketing has the highest overall ROI in comparison to other marketing techniques. It’s a whopping 4,000%. That’s a $40 ROI for every $1 spent on email."

If that doesn't get your attention as an opener, then honestly, I don't know what will.

October 20, 2021

How To Make More Money From Your Business Content By Choosing (and Using) the Right KPIs

We all know that good marketing content done well is a great strategy to get leads and clients, right?

But what do you do when your content ... just doesn't seem to be working?

October 13, 2021

How to Get Testimonials (And Turn Them Into Paying Clients)

When it comes to content, testimonials are one of the very best pieces of client-converting content you can have for your business.

97% of customers look at reviews before hitting the "buy" button *
For 78% of consumers ...

Climbing Mount Kilimanjaro and 10 Lessons I Learned from our 9-Day Trek

"You ready to go?"

Stephen, our assistant guide - and one of the 11 men hired to help us for the next 9 days - was already standing at the mouth of the trail, backpack on, single trekking pole in hand ...

September 30, 2021

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